Predictive Marketing
Predictive Marketing. Modern Marketers will be Data Scientists.
Predictive Marketing is a marketing technique that involves using data analytics to determine which marketing strategies and actions have the highest probability of succeeding. Usually predictive marketing is the practice of extracting information from existing customer datasets to determine a pattern and predict future outcomes and [...]
B2B Marketing
The Importance of Marketing Operations Management
B2B Marketing
Platfirm. How Platform Disruption is Redefining the way Business is Conducted
B2B Marketing
2018: the year of Account Based Marketing (ABM)
B2B Marketing
How Artificial Intelligence is changing Digital Marketing
B2B Marketing
How to Align Marketing & Sales with a Marketing Automation Platform
B2B Marketing