Podcasts
Podcasts as a Marketing Channel: Opportunities and limitations
Podcasts have rapidly become a powerful tool for B2B companies to engage their audience, establish thought leadership, and drive business growth. Podcasts have experienced a renaissance in the digital age, evolving from niche entertainment to a mainstream content medium. According to Edison Research, as of 2021, over 80 million [...]
B2B Marketing
The Importance of Marketing Operations Management
B2B Marketing
Platfirm. How Platform Disruption is Redefining the way Business is Conducted
B2B Marketing
2018: the year of Account Based Marketing (ABM)
B2B Marketing
How Artificial Intelligence is changing Digital Marketing
B2B Marketing
How to Align Marketing & Sales with a Marketing Automation Platform
B2B Marketing