Marketing Automation
Marketing Automation Strategy for Dummies
Marketers know automation is important and plan to spend more money on it very soon, but they don’t know how to create a strategy around it. Developing an automation strategy isn’t easy, but it is worthwhile. By asking yourself the right questions about who you want to reach and what you want to provide before, during, and after the [...]
2018: the year of Account Based Marketing (ABM)
As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. But what is it? And why is it driving so much conversation? Account-based marketing (ABM) is a strategy that uses a suite of tools and processes to create personalised campaigns [...]
How to Align Marketing & Sales with a Marketing Automation Platform
What is Marketing Automation? In its most basic form, a Marketing Automation platform is an application that you can use to communicate with your customers and prospects through a huge variety of channels. It monitors how your customers and prospects interact with your organisation, from the web pages they visit, to the emails they open [...]
Reach Customers using Digital Body Language Data
Most marketers continue to rely only on demographic data. Yet fewer than half of marketers are capturing digital body language data – and customers are suffering through the result. In a recent study, only 31 percent of consumers said they felt companies are consistently delivering personalised experiences. If personalisation is [...]