Leads
How to Align Marketing & Sales with a Marketing Automation Platform
What is Marketing Automation? In its most basic form, a Marketing Automation platform is an application that you can use to communicate with your customers and prospects through a huge variety of channels. It monitors how your customers and prospects interact with your organisation, from the web pages they visit, to the emails they open [...]
B2B Marketing
The Importance of Marketing Operations Management
B2B Marketing
Platfirm. How Platform Disruption is Redefining the way Business is Conducted
B2B Marketing
2018: the year of Account Based Marketing (ABM)
B2B Marketing
How Artificial Intelligence is changing Digital Marketing
B2B Marketing
How to Align Marketing & Sales with a Marketing Automation Platform
B2B Marketing