GA4
Google Analytics and Attribution in B2B Marketing: the Impact of Google Analytics 4 (GA4)
In the world of B2B marketing, data-driven decision-making is crucial for success. The ability to understand how potential clients interact with your digital assets and track the effectiveness of marketing campaigns is paramount. This is where Google Analytics steps in as a powerful tool, providing valuable insights into user [...]
B2B Marketing
The Importance of Marketing Operations Management
B2B Marketing
Platfirm. How Platform Disruption is Redefining the way Business is Conducted
B2B Marketing
2018: the year of Account Based Marketing (ABM)
B2B Marketing
How Artificial Intelligence is changing Digital Marketing
B2B Marketing
How to Align Marketing & Sales with a Marketing Automation Platform
B2B Marketing