Digital Platform
Platfirm. How Platform Disruption is Redefining the way Business is Conducted
Platfirm is a new term that emerged with the most recent developments of the application of platform thinking. The term “platfirm” is the fusion of “platform” and “firm”. It refers to a new approach that looks at organisations through the metaphor of the “platform”. This is a [...]
B2B Marketing
The Importance of Marketing Operations Management
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Platfirm. How Platform Disruption is Redefining the way Business is Conducted
B2B Marketing
2018: the year of Account Based Marketing (ABM)
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How Artificial Intelligence is changing Digital Marketing
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How to Align Marketing & Sales with a Marketing Automation Platform
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