Digital Body Language
Reach Customers using Digital Body Language Data
Most marketers continue to rely only on demographic data. Yet fewer than half of marketers are capturing digital body language data – and customers are suffering through the result. In a recent study, only 31 percent of consumers said they felt companies are consistently delivering personalised experiences. If personalisation is [...]
How Translate Digital Body Language into Action
Today’s customer is in control of the buying process. With online access to all the information they need, customers can self-educate on leading vendors and the solutions they offer. As marketers facilitate this process, they must pay careful attention to each prospect’s Digital Body Language, so that they can identify the most qualified [...]
B2B Marketing
The Importance of Marketing Operations Management
B2B Marketing
Platfirm. How Platform Disruption is Redefining the way Business is Conducted
B2B Marketing
2018: the year of Account Based Marketing (ABM)
B2B Marketing
How Artificial Intelligence is changing Digital Marketing
B2B Marketing
How to Align Marketing & Sales with a Marketing Automation Platform
B2B Marketing