demand generation
The Most Important Metrics in B2B Marketing
In B2B Marketing metrics and data won’t be useful unless they’re presented in the right context and provide actionable insights into your demand gen operations. There are several different types of metrics that you can track, and choosing just a few key metrics is almost always the right idea. Some of the more popular metric [...]
B2B Marketing
The Importance of Marketing Operations Management
B2B Marketing
Platfirm. How Platform Disruption is Redefining the way Business is Conducted
B2B Marketing
2018: the year of Account Based Marketing (ABM)
B2B Marketing
How Artificial Intelligence is changing Digital Marketing
B2B Marketing
How to Align Marketing & Sales with a Marketing Automation Platform
B2B Marketing