B2B Marketing
The Most Important Metrics in B2B Marketing
In B2B Marketing metrics and data won’t be useful unless they’re presented in the right context and provide actionable insights into your demand gen operations. There are several different types of metrics that you can track, and choosing just a few key metrics is almost always the right idea. Some of the more popular metric [...]
B2B Marketing Trends 2021
The year 2020 didn’t start half bad. I mean January and February weren’t bad. We can all agree 2020 wasn’t exactly what we expected. However, looking ahead with renewed optimism, we’re continuing the tradition and predicting the most important B2B Marketing trends in 2021 for a successful business. Things have [...]
Is TikTok a good B2B social media platform?
TikTok is one of the fastest growing social media platforms right now, but marketing on the platform is still in its infancy. But as more and more brands use the platform for communicating with their audiences, you can expect to see more tools that are useful for businesses, like being able to track data, tiktok user stats, and [...]