AI
How Artificial Intelligence (AI) is changing B2B Marketing
Digital transformation, consumer expectations, and changing buyer dynamics are collectively steering us towards a new era of B2B marketing: a one-to-one future in which how much we know about all of our customers will be far less significant than how much we know about each of our customers. AI is leading this processe with a [...]
What Marketers need to know about Algorithms
Marketing algorithms are taking on many of the industry’s most pressing tasks at scale while helping guide major strategic decisions of the future. Marketing algorithms have worked their way into the industry’s most talked about subjects. Many people, however, still aren’t sure exactly what an algorithm is, what they do, and [...]
How Artificial Intelligence is changing Digital Marketing
Digital Marketers have to understand current technology, commerce trends, and — above all — human psychology: what drives individuals as well as broader social trends. They have to intuit how to leverage new technology on both the micro and macro levels, all while constantly revising for improved performance. Marketing is pop psychology [...]