Agile
The Adoption of the Digital Transformation
Today the digital transformation is an imperative, the “zero” priority for the success of companies. Whole sectors have been overwhelmed by new digital competitors (such as Uber for the transport sector) or by new digital business-enabled business models (such as Airbnb for Tourism). Companies that undertake a digital [...]
B2B Marketing
The Importance of Marketing Operations Management
B2B Marketing
Platfirm. How Platform Disruption is Redefining the way Business is Conducted
B2B Marketing
2018: the year of Account Based Marketing (ABM)
B2B Marketing
How Artificial Intelligence is changing Digital Marketing
B2B Marketing
How to Align Marketing & Sales with a Marketing Automation Platform
B2B Marketing