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Attribution Modelling for Beginners
An effective digital marketing strategy combined with the right tools and technologies allows you to trace all of your sales back to a customer’s first digital touchpoint with your business. This is called attribution modeling, and it allows you to identify trends in the way people research and buy your product, helping you to make [...]
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The Importance of Marketing Operations Management
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Platfirm. How Platform Disruption is Redefining the way Business is Conducted
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2018: the year of Account Based Marketing (ABM)
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How Artificial Intelligence is changing Digital Marketing
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How to Align Marketing & Sales with a Marketing Automation Platform
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