ABM
The Role of Marketing Technology in Enhancing B2B ABM
Despite being a cornerstone of B2B marketing for nearly a decade, account-based marketing (ABM) continues to feel surprisingly fresh and somewhat misunderstood. ABM focuses on tailoring marketing efforts to individual accounts, creating highly personalized experiences that resonate with key decision-makers. As the complexity of [...]
The Best 5 ABM Platforms in 2023
Account-based marketing (ABM) software platforms realign marketing and sales departments away from general branding and lead generation strategies by identifying quality target accounts prior to implementing a tailored marketing strategy. ABM platforms offer tools to automate and reduce the lengthy process of identifying [...]
2018: the year of Account Based Marketing (ABM)
As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. But what is it? And why is it driving so much conversation? Account-based marketing (ABM) is a strategy that uses a suite of tools and processes to create personalised campaigns [...]