Marketing
Articles about Digital Marketing, B2B Marketing, Technology Marketing, Big Data, Artificial Intelligence
Marketing Analytics Strategies
In the last several years, there has been a massive increase in the number of tools a marketer is expected to use. What’s more, as features multiply these point solutions are providing more data. The result is that the seamless journey from the customer’s perspective looks instead like a series of fragmented data views for the marketer. [...]
Reach Customers using Digital Body Language Data
Most marketers continue to rely only on demographic data. Yet fewer than half of marketers are capturing digital body language data – and customers are suffering through the result. In a recent study, only 31 percent of consumers said they felt companies are consistently delivering personalised experiences. If personalisation is [...]
Digital Summer 2016
Looking for a book to improve your personal and professional Tech & Digital skills this summer? Bellow my suggestions for this summer 2016. Geert Lovink – Social Media Abyss: Critical Internet Cultures and the Force of Negation Social Media Abyss plunges into the paradoxical condition of the new digital normal versus a lived [...]
How Translate Digital Body Language into Action
Today’s customer is in control of the buying process. With online access to all the information they need, customers can self-educate on leading vendors and the solutions they offer. As marketers facilitate this process, they must pay careful attention to each prospect’s Digital Body Language, so that they can identify the most qualified [...]
10 skills you’ll need in the workplace by 2020
Five years from now, over one-third of skills (35%) that are considered important in today’s workforce will have changed. By 2020, the Fourth Industrial Revolution will have brought us advanced robotics and autonomous transport, artificial intelligence and machine learning, advanced materials, biotechnology and genomics. These [...]
Twitter for B2B Marketing
Twitter is probably the easiest social medium to get started with and use on a regular basis. You create an account and then start to tweeting. That’s it! Of course you do have to adjust your messaging to the medium. In Twitter’s case, that means creating post that have no more than 140 characters that the maximum you can include in a [...]