Marketing
Articles about Digital Marketing, B2B Marketing, Technology Marketing, Big Data, Artificial Intelligence
Thought Leadership in B2B Companies
In a B2B highly dynamic environment clients require to understand the issues, have a qualified opinion and provide guidance. With this an innovative company can credibly take a position at an industry level and, in doing so, showcase skills, expertise and ability to deliver on requirements. There is immense scope in terms of [...]
2018: the year of Account Based Marketing (ABM)
As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. But what is it? And why is it driving so much conversation? Account-based marketing (ABM) is a strategy that uses a suite of tools and processes to create personalised campaigns [...]
How Artificial Intelligence is changing Digital Marketing
Digital Marketers have to understand current technology, commerce trends, and — above all — human psychology: what drives individuals as well as broader social trends. They have to intuit how to leverage new technology on both the micro and macro levels, all while constantly revising for improved performance. Marketing is pop psychology [...]
Do we need a bitcoin regulation?
“What goes up must come down.” Whenever Bitcoin reaches a new peak, someone anticipates the imminent breakthrough. One of the features of financial bubbles is that it is difficult to perceive that they are such. Before the subprime mortgage crisis, there was little reason to think that the perpetual rise in property prices in the United [...]
How to Align Marketing & Sales with a Marketing Automation Platform
What is Marketing Automation? In its most basic form, a Marketing Automation platform is an application that you can use to communicate with your customers and prospects through a huge variety of channels. It monitors how your customers and prospects interact with your organisation, from the web pages they visit, to the emails they open [...]
The Adoption of the Digital Transformation
Today the digital transformation is an imperative, the “zero” priority for the success of companies. Whole sectors have been overwhelmed by new digital competitors (such as Uber for the transport sector) or by new digital business-enabled business models (such as Airbnb for Tourism). Companies that undertake a digital [...]