Marketing
Articles about Digital Marketing, B2B Marketing, Technology Marketing, Big Data, Artificial Intelligence
The Importance of Translation in B2B Marketing
Translated websites are a resource for in-market sales teams and can recruit local talent, partners and distributors. With their longer sales cycles, B2B organizations especially benefit from the continual creation of content that provides value, creates differentiation and keeps their brand top-of-mind for prospective [...]
The Value of User Experience in Digital Marketing
User experience can be defined as the understanding of user needs to help and create products and services that provide a meaningful experience to the customers. It is an essential feature of our digital world today – as stated by sirlinksalot. It’s an increasingly important topic now. Today consumers want their needs to [...]
Marketing Automation Strategy for Dummies
Marketers know automation is important and plan to spend more money on it very soon, but they don’t know how to create a strategy around it. Developing an automation strategy isn’t easy, but it is worthwhile. By asking yourself the right questions about who you want to reach and what you want to provide before, during, and after the [...]
What Marketers need to know about Algorithms
Marketing algorithms are taking on many of the industry’s most pressing tasks at scale while helping guide major strategic decisions of the future. Marketing algorithms have worked their way into the industry’s most talked about subjects. Many people, however, still aren’t sure exactly what an algorithm is, what they do, and [...]
Google Search Algorithm Update
On August Google started rolling out a broad core algorithm update, which as they say “is aimed at promoting sites that were once undervalued.” This algorithm update was nicknamed “medic” by the SEO community, as a huge percentage of the sites impacted by this update are specifically in the medical, health, fitness, healthy [...]
Differences Between B2B and B2C Marketing Automation Technologies
There is a difference between marketing to business and marketing to a consumer and each market needs a different approach and a different technology. When you market to a B2B, you will realize that businesses work hard to streamline the buying process to save time and money. It often explains why a B2B purchase is based more on logic [...]