Marketing
Articles about Digital Marketing, B2B Marketing, Technology Marketing, Big Data, Artificial Intelligence
Neuromarketing for B2B
Neuromarketing is the scientific study of how the brain responds to branding and advertising. Neuromarketing uses insights from neuroscience, behavioral economics, and social psychology, applying them to measure and improve the effectiveness of product design, branding, and marketing practices. What if you could see the neural light show [...]
Instagram for B2B Companies
Instagram can be a strong visual marketing channel for your brand and an opportunity to build a following that helps grow your B2B business. In fact, more than 25 million companies across the world are taking advantage of Instagram for Business. This channel is often overlooked by B2B companies—even though it is clear that [...]
A Short Guide to Video Marketing for B2B
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. I recently created a video series. ROI, convertions and performance were great. Here something I learnt the last [...]
How Artificial Intelligence (AI) is changing B2B Marketing
Digital transformation, consumer expectations, and changing buyer dynamics are collectively steering us towards a new era of B2B marketing: a one-to-one future in which how much we know about all of our customers will be far less significant than how much we know about each of our customers. AI is leading this processe with a [...]
The Art of Persuasion in B2B Marketing
Persuasion marketing applies what we know about human psychology to develop techniques to market products or services. Usually it specifically applies to the promotions aspect of the marketing mix, and builds on a customer’s impulsive behavior to lead them to purchase. It’s a very popular marketing technique in B2C, [...]
Demand Marketing impact in B2B
Demand generation is a B2B marketing discipline designed to create interest in products and services that results in greater sales pipeline opportunities and revenue. A comprehensive, effective demand generation strategy will also result in happier customers and better sales-marketing alignment. Demand generation creates a want [...]