Marketing
Articles about Digital Marketing, B2B Marketing, Technology Marketing, Big Data, Artificial Intelligence
Podcasts as a Marketing Channel: Opportunities and limitations
Podcasts have rapidly become a powerful tool for B2B companies to engage their audience, establish thought leadership, and drive business growth. Podcasts have experienced a renaissance in the digital age, evolving from niche entertainment to a mainstream content medium. According to Edison Research, as of 2021, over 80 million [...]
Google Analytics and Attribution in B2B Marketing: the Impact of Google Analytics 4 (GA4)
In the world of B2B marketing, data-driven decision-making is crucial for success. The ability to understand how potential clients interact with your digital assets and track the effectiveness of marketing campaigns is paramount. This is where Google Analytics steps in as a powerful tool, providing valuable insights into user [...]
Building Trust and Relationships in B2B Marketing
In the world of business-to-business (B2B) marketing, trust and relationships are critical to success. As B2B transactions become more complex and high-stakes, customers are looking for partners they can trust and rely on. To build trust and relationships, marketers need to focus on creating a consistent and authentic brand [...]
ChatGPT. The Content Creation Revolution
ChatGPT is a Generative Pre-Trained Transformer, that is, a text-producing application that can be accessed for free from November 2022 on the openai.com site, together with others such as Dall-E 2, which does not produce texts but images. The emergence of ChatGPT is already revolutionizing the landscape of information [...]
B2B Marketing Trends 2023
With 2023 less than two months away, professionals across the business-to-business market are beginning to brush up on their knowledge and prepare for a whole new wave of trends. As a B2B marketer, you will likely be keen to get an insight into new marketing trends likely to emerge in 2023 and unlock tips to keep ahead of the [...]
The Best 5 ABM Platforms in 2023
Account-based marketing (ABM) software platforms realign marketing and sales departments away from general branding and lead generation strategies by identifying quality target accounts prior to implementing a tailored marketing strategy. ABM platforms offer tools to automate and reduce the lengthy process of identifying [...]