B2B Marketing
Articles about Digital Marketing, B2B Marketing, Technology Marketing, Big Data, Artificial Intelligence
Understand the Customer. Understand the Market. Create Preference
The split between customer interest and an actual sale is yet another great difference between B2B technology marketing and consumer marketing. In most marketing scenarios, if you have the attention of the customer, offer them something they want and need at a price they can afford, you are almost all the way to making a sale. [...]
B2B Marketing
The Importance of Marketing Operations Management
B2B Marketing
Platfirm. How Platform Disruption is Redefining the way Business is Conducted
B2B Marketing
2018: the year of Account Based Marketing (ABM)
B2B Marketing
How Artificial Intelligence is changing Digital Marketing
B2B Marketing
How to Align Marketing & Sales with a Marketing Automation Platform
B2B Marketing