What Marketers need to know about Algorithms
Marketing algorithms are taking on many of the industry’s most pressing tasks at scale while helping guide major strategic decisions of the future. Marketing algorithms have worked their way into the industry’s most talked about subjects. Many people, however, still aren’t sure exactly what an algorithm is, what they do, and [...]
Google Search Algorithm Update
On August Google started rolling out a broad core algorithm update, which as they say “is aimed at promoting sites that were once undervalued.” This algorithm update was nicknamed “medic” by the SEO community, as a huge percentage of the sites impacted by this update are specifically in the medical, health, fitness, healthy [...]
August Bank Holiday in North Wales
Location Llandudno is a coastal town in north Wales in Conwy County Boroughs located on the Creuddyn peninsula, which protrudes into the Irish Sea. Northwest of town, the cliffs of Great Orme headland jut into the sea. Ancient tunnels lead to a cavern at Great Orme Mines. A 1902 tramway has an upper and lower section and [...]
Differences Between B2B and B2C Marketing Automation Technologies
There is a difference between marketing to business and marketing to a consumer and each market needs a different approach and a different technology. When you market to a B2B, you will realize that businesses work hard to streamline the buying process to save time and money. It often explains why a B2B purchase is based more on logic [...]
Predictive Marketing. Modern Marketers will be Data Scientists.
Predictive Marketing is a marketing technique that involves using data analytics to determine which marketing strategies and actions have the highest probability of succeeding. Usually predictive marketing is the practice of extracting information from existing customer datasets to determine a pattern and predict future outcomes and [...]
Italian Fusion Festival 2018
The Italian Fusion Festival is an event that will take place on the 8th d of July in Dublin from 3 o’clock ’til 11pm at The Grand Social, Liffey Street, Dublin 1 (beside the Ha’penny Bridge). The festival is organised by Radio Dublino, the only Italian language radio program in Ireland, running since 2013. Festival Funder and Director: [...]