The Role of Marketing Technology in Enhancing B2B ABM
Despite being a cornerstone of B2B marketing for nearly a decade, account-based marketing (ABM) continues to feel surprisingly fresh and somewhat misunderstood. ABM focuses on tailoring marketing efforts to individual accounts, creating highly personalized experiences that resonate with key decision-makers. As the complexity of [...]
How has Italy become stronger at tennis?
With Lorenzo Sonego’s victory at the Winston-Salem tournament, Italy has seven players in the top 50 of the ATP rankings for the first time. Not only do we have seven top players, but we also have the number one, and five of the seven are under 24 years old. This newfound success begs the question: How has Italy elevated [...]
Uganda Gorilla Adventure
Uganda is a beautiful country with the richest biodiversity of the entire continent. Thanks to its geographical location between the savannahs of Central Eastern Africa and the forests of Central Africa, it offers the possibility of visiting profoundly different environments for both fauna and flora. The population is usually very [...]
Biennale Arte 2024. Foreigners Everywhere.
The 2024 Biennale Arte is enjoying great public success in Venice. The 60th International Art Exhibition, is called Stranieri Ovunque – Foreigners Everywhere, curated by Adriano Pedrosa, is open to the public from Saturday, 20 April and will remain open until Sunday, 24 November, at the Giardini and Arsenale of Venice. At the [...]
Gamification in B2B Marketing: Engaging Clients Through Play
In B2B is vital to discover creative ways to connect with clients build loyalty and increase conversions. One effective strategy that has become popular recently is gamification. By incorporating game elements into marketing campaigns B2B companies can offer more engaging and rewarding experiences for their clients. Using [...]
Emotional Intelligence in AI Marketing
In the rapidly evolving digital marketing landscape, one concept stands out as a crucial ingredient for success: emotional intelligence. While the integration of AI in marketing has revolutionized how businesses connect with their audiences, the ability to understand and evoke emotions truly sets exceptional campaigns apart. [...]