Twitter for B2B Marketing
Twitter is probably the easiest social medium to get started with and use on a regular basis. You create an account and then start to tweeting. That’s it! Of course you do have to adjust your messaging to the medium. In Twitter’s case, that means creating post that have no more than 140 characters that the maximum you can include in a [...]
Essential Digital Marketing tools
There’s a lot of marketing technology in the world. To help highlight the range of great options available, the following infographic shows 30 categories of marketing technology and the pick of the most popular 5 in each category. The categories are grouped across the Smart Insights RACE Planning framework for managing digital [...]
How Digital Portals can improve Customer Experience
Digital technologies have transformed the way customers interact with brands and products. Business-to-business (B2B) customers and consumers increasingly prefer to research products, make purchases, track orders, and manage their accounts or subscriptions online. To stay competitive, companies and their partners need to [...]
Hiking Trip in Crete
Crete, especially the West of the island, is a walker’s paradise. It has the unique combination of beautiful seas and high mountains. The geographical diversity and wild beauty of the island, the friendliness of its inhabitants as well as the climate have made Crete into a choice destination for walking and hiking. The whole island [...]
Five of Dublin’s Best Breakfasts
For Italians eat sausages, eggs, bacon and beans for breakfast sounds weird, but as Oscar Wilde wrote perfectly: ‘only dull people are brilliant at breakfast’. After 10 years in Dublin I changed my food habits and weekends are dedicated to fat and proteinic north European breakfasts… included the Irish breakfast with [...]
Come è nato l’articolo sulla Generazione Perduta e perché (forse) non abbiamo fatto la rivoluzione
Nel 2012, l’allora presidente del Consiglio Mario Monti dichiarò che gli Italiani nati fra gli anni ’70 e gli anni ’80 erano una “Generazione Perduta” non essendoci state adeguate politiche di governo nei precedenti 20 anni e che ora si potevano solo limitare i danni e pensare alle generazioni successive. A questa dichiarazione da parte [...]