La tossicità della comunicazione politica nei social in Italia
Com’è noto, non capisco un cazzo di politica. La notizia non si è ancora diffusa all’estero e ogni tanto dalle mie parti (Dublino) mi chiedono informazioni sul quel gran casino che è la politica italiana. Questa mattina un giornalista irlandese mi ha chiesto alcune informazioni sulle prossime elezioni in Italia e sui [...]
How Artificial Intelligence is changing Digital Marketing
Digital Marketers have to understand current technology, commerce trends, and — above all — human psychology: what drives individuals as well as broader social trends. They have to intuit how to leverage new technology on both the micro and macro levels, all while constantly revising for improved performance. Marketing is pop psychology [...]
Do we need a bitcoin regulation?
“What goes up must come down.” Whenever Bitcoin reaches a new peak, someone anticipates the imminent breakthrough. One of the features of financial bubbles is that it is difficult to perceive that they are such. Before the subprime mortgage crisis, there was little reason to think that the perpetual rise in property prices in the United [...]
How to Align Marketing & Sales with a Marketing Automation Platform
What is Marketing Automation? In its most basic form, a Marketing Automation platform is an application that you can use to communicate with your customers and prospects through a huge variety of channels. It monitors how your customers and prospects interact with your organisation, from the web pages they visit, to the emails they open [...]
The Adoption of the Digital Transformation
Today the digital transformation is an imperative, the “zero” priority for the success of companies. Whole sectors have been overwhelmed by new digital competitors (such as Uber for the transport sector) or by new digital business-enabled business models (such as Airbnb for Tourism). Companies that undertake a digital [...]
30 italian recipes you should master by the age of 30
The Britain’s The Telegraph has published a list of the 30 dishes should be able to cook by the time they are thirty, the age by which one can be expected to be working and living an independent life. The Telegraph list is very international and contains everything from chicken curry to guacamole, as well as several Italian dishes, [...]