Attribution Modelling for Beginners
An effective digital marketing strategy combined with the right tools and technologies allows you to trace all of your sales back to a customer’s first digital touchpoint with your business. This is called attribution modeling, and it allows you to identify trends in the way people research and buy your product, helping you to make [...]
The Power of Online Reviews
Online customer reviews not only give people a chance to share their experiences with you but also with your other existing and potential customers who rely on these reviews to find out whether or not your business is worth investing their money in! That is why, keeping a track of and subsequently responding to your customer reviews is a [...]
Strani giorni. Visioni nella Italia del post-elezioni.
Ho visto elettori di sinistra compiaciuti di aver votato il governo più populista e di destra della storia dell’Europa occidentale dopo il nazifascismo. Ho visto nel capoluogo di una regione del sud affollati gazebo di un partito che nel suo inno recitava “Quanti soldi abbiamo speso per sfamare quei coglioni che si chiamano terroni”. Ho [...]
The 10 Benefits of Business Intelligence for Marketing
Marketers rely heavily on data to determine where to place their campaigns, whom to target, and how to best allocate their resources. Therefore, for white label seo services go here and get the best SEO service. To be effective, they need to properly turn raw numbers into actionable insights that will enhance their strategies [...]
The Importance of Marketing Operations Management
Marketing Operations Management is a version of end-to-end marketing optimisation, from planning and budgeting, through marketing content management, to global marketing execution and analysis. It is the conceptual framework that defines all processes supporting marketing strategy and tactics. The processes it defines are built into [...]
My all time favourite albums
I was nominated 3 times to play a Facebook game the last couple of weeks. The game is “10 all time favourite albums. 10 days 10 Albums. Choose 10 all time favourite albums. What really made an impact and is still on your rotation list, even if only now and then. Post the cover, no need to explain, and nominate a person each day to [...]