How to make a real Italian ragù
Let me start with this: making ragù is not the same thing as making Bolognese. I realize this might sound pedantic, and if you’ve already tuned out, it’s probably because you’ve been conditioned by years of red-sauce propaganda to believe that “Bolognese” and “ragù” are interchangeable, that both refer to a kind of basic, vaguely Italian [...]
Microsoft Advertising for B2B Marketing: A Guide for Beginners
Microsoft Advertising, formerly Bing Ads, has emerged as a decent platform for B2B marketers, offering unique advantages and opportunities. For B2C businesses, Google Ads is generally a much better choice due to its broader reach. Still, for B2B companies, Microsoft Ads offers unique features like LinkedIn profile targeting, [...]
How to Be a Better B2B Marketing Manager at Work
Be a good B2B Marketing Manager isn’t just about hitting KPIs or closing deals. It’s about nurturing a team, fostering innovation, and driving sustainable growth. Leadership in this space requires both strategic thinking and the ability to manage the human side of the business. The Role of a B2B Marketing Manager As a B2B [...]
Personalization at Scale in B2B
Personalization in B2B is no longer optional today. Decision-makers expect relevant, timely, tailored interactions across every channel they engage with. However, scaling personalization in large enterprises with complex buyer journeys is a challenge many companies struggle with. I’ve seen firsthand how, when implemented [...]
The Role of Marketing Technology in Enhancing B2B ABM
Despite being a cornerstone of B2B marketing for nearly a decade, account-based marketing (ABM) continues to feel surprisingly fresh and somewhat misunderstood. ABM focuses on tailoring marketing efforts to individual accounts, creating highly personalized experiences that resonate with key decision-makers. As the complexity of [...]
How has Italy become stronger at tennis?
With Lorenzo Sonego’s victory at the Winston-Salem tournament, Italy has seven players in the top 50 of the ATP rankings for the first time. Not only do we have seven top players, but we also have the number one, and five of the seven are under 24 years old. This newfound success begs the question: How has Italy elevated [...]